01
Brief from the real positioning
Define the audience, offer and reasons to choose your brand before asking AI to create a campaign.
SOLUTIONS/CREAFI AI
Marketing AI
More customers, less effort.
Campaigns, content and intelligent analysis designed to grow your business.
Your ideas. Your direction. With AI.
AI campaigns
Smart targeting
Result analysis
Continuous optimization
ATTRACT & CONVERT
Campaigns built from the business, not from a blank calendar.
Your positioning, offer, audience and performance signals inform what gets created next.
02
Create across channels
Develop messages for email, social and landing pages from the same brief, adapting them to each channel.
03
Learn from performance
Connect each campaign to a concrete goal. Use available signals to review the message, destination and next action.
HOW IT WORKS
A clear path from input to outcome.
Select a step to explore the workflow.
Illustrative workflow
Set the brief
Use the business context to define the goal.
Create the campaign
Build channels, assets and landing experiences.
Optimize the next move
Use performance to improve what comes next.
Bring your brief to Creafi and start with this workflow.
WHY CONNECTED CONTEXT MATTERS
The best output starts with the right context.
Creafi keeps the information around the business close to the work, so each capability can make use of what came before.
Compare plansPositioning informs the campaign brief.
Products and offers become usable creative inputs.
Customer signals improve audience choices.
Performance makes the next campaign smarter.
YOUR PROJECT, IN PRACTICE
A useful campaign starts before the content.
To promote a service
Choose a specific offer and audience. A message for someone seeking advice differs from one for someone comparing products. Prepare a landing page that matches the campaign, with examples, answers to objections and an easy-to-find contact action.
For a product launch
Gather verified specifications, images and reasons to choose the product. Use this brief to develop messages for different channels while keeping the same promise. Review tone, details and image rights before publishing.
To improve existing campaigns
First define what matters: a qualified enquiry, a purchase or a subscription. Compare the message, audience and destination page, changing one element at a time where possible. AI supports preparation and analysis; ad budgets and results also depend on channels, your offer and the market.
PUT IT TO WORK
Build campaigns around a decision people can make.
Two practical ways to shape the work around a real project. Use the one that fits your goal and adapt the details to your business.
A focused editorial experiment
Choose one question your audience regularly asks and develop a campaign around a useful answer. Prepare a landing page, an email and social content from the same brief. Give every piece a distinct role instead of repeating the same paragraph. Decide which action would show interest before comparing the response across channels.
A campaign with a partner
Agree on the audience, shared offer and responsibilities before generating assets. Collect the approved names, product details and visual materials in the brief. Build channel variations that preserve the same offer, then ask the partner to review the final versions. Keep a clear owner for updates when a date or detail changes.
Have a project like this in mind? Bring your own brief to Creafi.
THE FINAL REVIEW
Make the message and destination agree.
Keep people in charge of the details that matter. Use these checks when the work is ready to be published, sent or shared.
Use one measurable objective
Choose an enquiry, signup or purchase as the main action. Keep it consistent with what the destination page offers.
Check every variation
Review names, dates, claims and image rights across the final assets. A correct brief does not replace a final review.
Read the result in context
Look at the audience, channel and destination together. Record what changed so the next campaign has a useful starting point.
FAQ
A few answers,
before you start.
Can marketing start from my existing brand?
Yes. Campaign work is designed to use positioning, audience and offer context instead of starting from zero.
Can I create across multiple channels?
Yes. The workflow is built to keep campaign direction and content connected across channels.
Does performance influence the next campaign?
Yes. The goal is to make results useful inputs for the next decision, not just a report.
CONNECTED CAPABILITIES
Build the next layer from the same context.
YOUR NEXT STEP
Start your campaign.
Plan campaigns and creative that start from your positioning, offer and audience.
Create your account to start. Check the plans for included features and credits.