01
See the full picture
Read metrics alongside your site, products and campaigns. A number is more useful when you know which activity it represents.
SOLUTIONS/CREAFI AI
Analytics
Clear data, better decisions.
Analyze traffic, sales and customers with AI-generated insight.
Your ideas. Your direction. With AI.
Smart dashboard
AI insights
Custom KPIs
Data export
SEE WHAT WORKS
Turn scattered signals into a clear next move.
Performance becomes useful when it can be understood alongside the actions, campaigns and operations behind it.
02
Spot useful changes
Compare periods and trends to distinguish changes worth investigating from isolated fluctuations. Always check data quality and completeness.
03
Turn data into action
Move from observation to a concrete question: which page to revise, which offer to explore or which campaign to compare.
HOW IT WORKS
A clear path from input to outcome.
Select a step to explore the workflow.
Illustrative workflow
Connect the signals
Bring performance data into one business view.
Read the change
Spot patterns, drop-offs and opportunities.
Act on the insight
Turn what you learn into the next business action.
Bring your brief to Creafi and start with this workflow.
WHY CONNECTED CONTEXT MATTERS
The best output starts with the right context.
Creafi keeps the information around the business close to the work, so each capability can make use of what came before.
Compare plansWebsite activity adds context.
Commerce data shows commercial outcomes.
Marketing performance explains movement.
Team and operational signals complete the picture.
PUT IT TO WORK
Use analytics to answer a business question.
Two practical ways to shape the work around a real project. Use the one that fits your goal and adapt the details to your business.
A campaign with visits but few next steps
Start with the question you want to answer: are people reaching the relevant page and continuing towards the intended action? Review the available traffic, page and campaign signals together. Compare the destination with the message that brought visitors there. Use the finding to choose one practical improvement rather than redesigning every part at once.
A recurring review with your team
Choose a small set of KPIs connected to current goals and agree on their meaning. Review the same reporting period and note the campaigns or product changes that happened within it. Bring the relevant dashboard or export to the conversation. End with an owner and a next action, then return to the same question in the following review.
Have a project like this in mind? Bring your own brief to Creafi.
THE FINAL REVIEW
Check what the numbers can actually tell you.
Keep people in charge of the details that matter. Use these checks when the work is ready to be published, sent or shared.
Check period and coverage
Confirm the dates and sources behind the view. A partial reporting window should not be compared with a complete one.
Keep metrics distinct
Separate visitors, actions and sales. Read AI insights alongside the underlying data and the work that produced the result.
Record the next decision
Write down the question, observation and proposed action. Keep a clear reference for evaluating what changed after the update.
FAQ
A few answers,
before you start.
What can analytics help me see?
It is designed to bring performance signals together so patterns and changes are easier to understand.
Can analytics use commerce and marketing signals?
Yes. The connected model is built around reading performance alongside the actions behind it.
Does analytics recommend actions?
It is designed to make the next decision clearer by connecting data to context, not only by showing charts.
CONNECTED CAPABILITIES
Build the next layer from the same context.
YOUR NEXT STEP
Explore your business data.
Read performance across the business and turn signals into better decisions.
Create your account to start. Check the plans for included features and credits.