Build narrative and structure from the venture context.
SLIDES
Turn business context into a clear story.
Create investor decks, sales presentations and internal decks from the same business memory as the rest of Creafi.
Apply the brand automatically across the deck.
Keep facts, positioning and visuals aligned.
The presentation starts with the business, not a blank slide.
01
Describe the audience and outcome.
02
Generate the story and slide structure.
03
Refine, brand and export the finished deck.
Because Slides shares the same context, the story can stay aligned with the site, brand and growth plan.
FROM POSSIBILITIES TO A PROJECT
First the point. Then the slides.
A good presentation supports a decision. Define what the audience needs to understand and build a sequence that makes the next step feel natural.
CHOOSE A STARTING POINT
EXAMPLE BRIEF
Introduce Forma to a potential partner: the small-space problem, the studio’s approach, a project example and a collaboration proposal.
WHAT TO FOCUS ON- A clear opening thesis
- A problem → approach → evidence sequence
- A specific final ask
A GOOD START
Bring the context. Choose the direction.
AI helps you explore. You decide what represents your work.
Explore plans and credits- 01
The audience, available time and desired decision.
- 02
Verified data, examples and sources to cite.
- 03
The main message and brand assets.
BEFORE YOU START
The right questions.
How many slides do I need?
Start with the time and decision rather than a fixed number. Give each necessary step a slide and move supporting detail out of the main sequence.
Can AI fill in missing data?
Supply verified data and identify what is missing. Review numbers, sources and claims: a convincing presentation needs to be accurate.
How do I avoid crowded slides?
Choose one main message per slide. Use the title to state the point and the content to support it with a relevant example, image or fact.
MAKE IT USABLE
Give every part of the deck a clear job.
For a sales presentation, pitch deck or partner proposal, a sequence is easier to review when each section earns its place. Use the audience's next decision to shape the structure.
| Element | Its job | What to preserve |
|---|---|---|
| Opening premise | Explain who the presentation is for and why this topic deserves attention. | A specific audience problem and a concise main point. Avoid opening with a list of everything the business does. |
| Evidence | Support the idea with a relevant result, example or product explanation. | Verified facts and their sources. Clearly separate measured results, assumptions and goals. |
| Proposal | Show the offer, approach or plan the audience is being asked to consider. | A readable scope and a logical connection to the problem. Move detail that interrupts the argument into supporting material. |
| Next decision | Close with a request the audience can respond to. | A concrete action, the context needed to choose it and any open questions. Match the request to the purpose of the meeting. |
Read the slide titles without the body text. They should form a coherent argument. If the connection is unclear, revise the sequence before adding more visual detail.
REVIEW BEFORE SHARING
Make the presentation easier to trust and follow.
A polished deck needs a final editorial pass as well as a visual one. Review the story at the pace and distance of the actual presentation.
Facts and assumptions
Check every number, date and claim against the source. Name an assumption as an assumption, and remove statements the business cannot support.
One point per slide
Use the title to state the takeaway. Keep the body focused on the evidence needed to understand it, with a hierarchy readable from a distance.
A complete hand-off
Confirm the closing request and next step are explicit. For a deck sent without a presenter, add the context a reader would otherwise hear aloud.
Make the story as strong as the idea.
Create a deck that explains what you are building and why it matters.