01
Segment around intent
Separate contact groups and communication goals. A first introduction and a message to an existing customer need different content.
SOLUTIONS/CREAFI AI
Email marketing
Emails that sell.
Create, send and optimize professional email campaigns with AI.
Your ideas. Your direction. With AI.
AI templates
Automations
Segmentation
Advanced analytics
CAMPAIGNS
Send less noise. Create more relevance.
Build segments, messages and sequences around what the business is actually trying to achieve.
02
Create faster
Prepare the subject, copy and visual structure around your offer. Check links and the mobile preview before sending.
03
Improve from results
Compare available response signals with the campaign goal to decide which messages to refine and what to test next.
HOW IT WORKS
A clear path from input to outcome.
Select a step to explore the workflow.
Illustrative workflow
Define the audience
Segment around intent, stage and offer.
Create the sequence
Build useful messages with less manual work.
Improve from results
Use opens, clicks and outcomes to refine.
Bring your brief to Creafi and start with this workflow.
WHY CONNECTED CONTEXT MATTERS
The best output starts with the right context.
Creafi keeps the information around the business close to the work, so each capability can make use of what came before.
Compare plansAudience intent informs segments.
Offer details shape the message.
Campaign history improves future sends.
Performance signals feed the next iteration.
PUT IT TO WORK
Give each email a job in the relationship.
Two practical ways to shape the work around a real project. Use the one that fits your goal and adapt the details to your business.
A welcome sequence with a clear first step
Start with the reason someone subscribed and what they expect to receive. Introduce the offer, provide one useful resource and show how to take the next step. Keep each message focused instead of putting the full catalogue into the first email. Build the sequence around the segments and automation options you actually use.
A launch for an interested audience
Choose a segment whose interests match the new offer. Prepare a message that explains what changed, who it is for and where to find the details. Send people to a relevant page rather than a generic destination. After the campaign, compare the response with the audience and offer before deciding on another message.
Have a project like this in mind? Bring your own brief to Creafi.
THE FINAL REVIEW
Review the sequence from the recipient’s side.
Keep people in charge of the details that matter. Use these checks when the work is ready to be published, sent or shared.
Check audience and timing
Confirm the selected contacts, sequence order and scheduling before activation. Exclude people who should no longer receive the message.
Test the reading experience
Review the subject, preview text, mobile layout and every destination link. Check that the main action is understandable without images.
Keep one owner for changes
Update active messages when an offer, date or page changes. Review automation steps alongside the content they send.
FAQ
A few answers,
before you start.
Can I segment campaigns?
Yes. Audiences can be organized around intent, stage and offer context.
Can AI help write campaigns?
Yes. AI can accelerate copy and structure while the final direction remains yours.
Can performance shape future sends?
Yes. Campaign outcomes can inform the next message, audience or timing.
CONNECTED CAPABILITIES
Build the next layer from the same context.
YOUR NEXT STEP
Plan your next email.
Create and send campaigns with the right message, timing and audience.
Create your account to start. Check the plans for included features and credits.